Zeus (4), IPS joystick, and what does it all mean?
Volvo also introduced an omni-directional no-thruster-needed joystick at the Miami Boat Show. It has a computerised control module running a pair of independently turning IPS drives, like Zeus, but doesn’t have Zeus’s nervous system. That’s me trying it above, and while it just can’t have the precision of Zeus without the feedback, it too is a big advance in easy boat handling (plus it’s available right now). So, looking forward, we see two major marine engine manufacturers with new drive systems that offer significantly easier handling (and some other features) and are very electronic.
If I was an independent electronics manufacturer I’d be nervous. The Brunswick team—Mercury, Cummins, Northstar, and Navman—are already a little ahead in terms of the relatively simple business of putting engine data onto a CANbus (SmartCraft) so it’s available at all displays. I know companies like Lowrance and Raymarine are trying to get this sort of engine relationship using NMEA 2000, and there’s been progress, but once systems get as complicated as Zeus I doubt that multiple manufacturers will be involved. In fact, a Zeus engineer pretty much told me that it would be impossible to develop something like station holding unless it was all in-house (and note, you Ethernet freaks, that it’s all done with CANbus). Thus I found it interesting that Altor, the Swedish equity fund that’s taken over both Simrad and Lowrance, also just purchased a large Swedish boatbuilder with close ties to Volvo Penta. “Is this the beginning of a Nordic-centered Brunswick,” is the question I asked in my latest PMY column (mostly about Lowrance, and hopefully online soon). Will other engine and electronics companies merge or make alliances? Will all this push the independent players to greater support of NMEA 2000? Time will tell.
Brunswick to sell BNT, Ben Baffled
April 27, 2006
Brunswick + MX, what’s up with that?
June 21, 2005
The power of Zeus, part 3
April 18, 2006
David Ritblatt #1, the MEJ interview
May 5, 2006