Subscriptions for Soldiers, a good thing

Primedia subscriptions

Though possibly a bit self serving, I’m pleased to find out that the corporation I largely work for—Primedia, owner of both Sail and PMY—has introduced a program whereby anyone can buy inexpensive subscriptions to many of its “enthusiast” magazines for active duty U.S. soldiers who would like to spend a little time immersed in boats, or hot rods, or fishing, or whatever. Whereas things aren’t going so well for them, some enthusiastic words and pictures must be a welcome diversion.
   I once went to a PMY staff conference where Primedia’s head creative guy deconstructed our magazine, and others, looking for how they actually affect users. He saw our role in high fallutin terms—giving nutrition to a reader’s passion, saying ‘yes’ in a ‘no’ world—that challenged us to do better,  even if only fractionally true. Of course another way to support the troops is to vote. So, for goodness sake, vote!

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Ben Ellison

Ben Ellison

Panbo editor, publisher & chief bottlewasher from 4/2005 until 8/2018, and now excited to have Ben Stein as very able publisher, webmaster, and editing colleague. Panbo is going to the next level in 2019 and beyond.

2 Responses

  1. John Dunrik says:

    Are we talking about active duty soldiers of any specific nation?

  2. Ben Ellison Ben Ellison says:

    You’re right, John, this is an especially U.S. entry for a blog that’s gotten fairly international. Sorry. I edited it to be more specific.

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