Almost 2007, still time to catch the Cluetrain

Ben Ellison

Ben Ellison

Panbo editor, publisher & chief bottlewasher from 4/2005 until 8/2018, and now excited to have Ben Stein as very able publisher, webmaster, and editing colleague. Panbo is going to the next level in 2019 and beyond.

4 Responses

  1. Russ says:

    The Cluetrain concept is spot on with respect to consumer marketing. That said, until a majority of consumers (or some critical number a la “Tipping Point”) are web saavy, the corporate marketing guys (of which I used to be one) can still get away with treating their customers like they are stupid.
    Obviously everyone reading this blog is very wired, but what percentage of the big corporate marine company’s customers are wired? Are we a niche, or mainstream?

  2. ActiveCaptain says:

    There was a recent posting about the current relevance of Cluetrain. It’s worth reading at: http://mobileopportunity.blogspot.com/2006/11/cluetrain-manifesto-revisited.html
    It also gives a good synopsis of what it was all about.
    Ben – may 2007 bring you all the electronics wonders you’d normally drool about! Happy New Year!
    …Jeff

  3. Roger says:

    My curiosity for the details is roused. Doesn’t Cluetrain say that to be effective, information should be shared among consumers so that they can arrive at an informed opinion? Just guessing but if it doesn’t say that – it should. Come on Ben, who was it?

  4. Ben Ellison Ben Ellison says:

    Russ, Agreed that truly engaged and informed marine electronics consumers (like many Panbo readers) are the minority, but I also think that more and more boaters do some Google research before making major purchases.
    Jeff, Thanks for a great link. But, Roger, sorry that’s not going to happen, because I don’t want to embarrass individuals. The content was trivial, really, and has been published elsewhere.
    Happy New Year to all!

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