It wasn’t surprising that Jeppesen Marine’s Miami press conference was meatier than Navico’s. Jep’s acquisition of C-Map had been through a many-month due diligence process and had already closed before the boat show. I came away thinking that existing C-Map customers, retail and OEM, have nothing to worry about, and that the products that evolve out of this combination are going to be interesting. For one thing, we were introduced to the new manager of the Recreational division, James Detar—to the left above, with Jeppesen Marine VP Tim Sukle and Nobeltec manager Shepard Tucker. Detar seems evolved for the task; he grew up in a Cape Cod boatyard, then went on to earn an advanced degree in cartography and work at C-Map for some 15 years, first in chart production, then business development. He even speaks fluent Italian. When asked if Jeppesen would change any of C-Map’s many existing OEM relationships, Detar said, very convincingly: “Absolutely not!” Sukle and Tucker described the overall vision of Jeppesen Marine, which is next generation charts/data/software (not hardware), both for OEM’s and their own products. Thus Nobeltec will help advance C-Map’s plotter OS much like it’s worked backstage on Simrad’s Glass Bridge and certain Northstar products. (I later spoke with a big C-Map OEM, and he’s excited). Tucker also described how Jeppesen is applying its massive resources to a set of Web services that will include facilities for users to share data, including POI info, with each other and the world. That made me smile.
Jeppesen, by the way, has a heck of a history. It didn’t seem to be in the movie (worth watching), but we were told that founder, and early mail pilot, Elrey Jeppesen famously said, “I didn’t do this to make money; I did it to stay alive!”
Some might quibble with “distinctively handsome profile”, but wow what a concept: 6 knots ‘free’ using 6,000 watts of photovoltaic panels laid on the (thus squarish) cabin tops and deck, but if you want to pick her up to 15 knots cruise (and/or the big AGM battery banks need topping up), the Mercedes diesel generators, living in sound proof chambers forward, kick in. This is more out-of-the-box thinking from Reuben Trane, who also put together the more subtly innovative Island Pilot I tried in August. He spoke about this hybrid idea with much enthusiasm, but I didn’t expect to see ads and a web site so soon. Needless to say, there will be a very interesting monitoring and control system on these boats.
Brunswick still hasn’t sold its BNT electronics division, but a big reason it might want to raise cash is becoming more apparent. Ever since the stock price popped a bit on the late April announcement, it’s been downhill sledding. And yesterday was awful as BC announced “significant” retail sales declines and plans to reduce production. (Overall this is not a good sign for the economy, or my business, though, wow, BC’s big boats are still selling.)
Meanwhile the rumors about who would buy BNT have pretty much died down…but Northstar/Navman seems to be chugging along just fine. In fact, I’ve got two folders of really interesting screen shots to share in the near future, and BNT ME recently announced a big sale of 8000i gear to Viking Yachts. (Whose sales may be just fine, because…oh, I don’t know…we’re living in the Roaring 00’s?)
Let’s see, according to the Samsung press release, that little 32 gig solid state drive (SSD) she’s holding, used in the new laptop and UMPC, can take twice the impact of a regular shock resistant laptop HD, reads 300% faster, and runs much cooler (meaning that its easier to waterproof the surrounding box). Of course it’s a little pricey now, but won’t these be useful around an electronic helm? (credit: Gizmodo)
The May issue of BoatUS magazine has this “Action Alert”:
With no warning to users, the U.S. Coast Guard has proposed termination of the Loran system by requesting zero budget for Loran in its FY 07 budget request sent to Congress. This surprising development came with no stakeholders’ input and after the Coast Guard spent $160 million modernizing the Loran system, an improvement in signal strength, maintenance and coverage that is nearly complete.
Surprise, indeed! For years I’ve been telling folks that an improved Loran will return as a back-up to GPS. What gives? Well, I take solace in the rosy report currently on the opening page of the International Loran Association, well worth a read even if it predates the USCG announcement. According to the author—the inimitable and very credible Langhorne Bond, who I once interviewed for an article about GPS vunerability—Loran has proven itself the perfect complement to the satellite system for marine and aero navigation, not to mention precision timing (for power plants and much more). But he does note that fair allocation of the operating costs is an issue:
The Coast Guard pays the full operating costs and feels this is inequitable due to the future multi-model uses of LORAN.The Coast Guard is dead right, although the inter-agency discussion of this is likely to be gritty.
Gritty? Ah ha! I’m hoping that the CG budget surprise is not really about killing Loran, but about forcing other agencies to help pay for it. Still, we should all play our part. I’m taking BoatUS’s advice to write my congress people, only I’m adding a line about sharing the costs/giving the CG a break. I also plan to test the loaner eLoran I’ve been neglecting.
By the way, the picture, flushed out by Google images, is a Loran station on Attu in 1945. There’s even a bit of its history online. The USCG has been at this for some time.
On April 25th Brunswick formally promoted David Ritblatt from general manager to president of BNTME , and then two days later announced that BNT was for sale! How much did Ritblatt know and when did he know it? Why is Brunswick selling? Ritblatt responds to this general line of enquiry with some joking about being “in the dark” himself. I’m not sure about that, but I do see his point that as long as BNTME is healthy things are going to work out. Here are more aphorism-sprinkled points he made in our conversation last Friday:
* He stands by his MEJ predictions about developing an even closer relationship with Brunswick boat builders, “The planned sale of BNT Marine Electronics will not impact Brunswick’s strategy to integrate marine electronics. It is not necessary to manufacture Northstar and Navman products to integrate them into Brunswick boats.” Or: “You don’t need to own the cow to get a nice glass of milk.”
* He noted that BNTME just had its best month ever, including a 40% sales increase, and says he’s ‘honored’ by the many ‘interesting’ companies considering an acquisition. “They wouldn’t be hunting like this if the meat wasn’t tasty.”
* He did acknowledge a rumor I’d heard about delays in delivery of Northstar’s new 6100i series, but says they will be here this month (May), and that the 8000i will be delivered on schedule in June. The 6100i, incidently, is a juiced up version of the 6000i with support of Navionics Platinum charts and the new radar scanners which also work with the 8000i, and will eventually work (October) with the Navman 8120. The delay, he said, was logistical as manufacturing moved from Acton, Massachusetts to Auckland, New Zealand, which also resulted in price reductions. (There’s a sad aspect to that move, too, which I noted in my March column about BNTME, Ritblatt, and the 8000i—a column I just happily discovered is posted as a PDF at Northstar’s site).
* Ritblatt also noted that BNTME has a 100 engineers working on marine electronics products and what he thinks is the highest rate (% sales) of R&D investment in the industry. Finally, he gave me an impressive but off-the-record preview of products under development. There was an aphorism involved, but I’ve been asked not to repeat that either! Overall I’d say that while Ritblatt’s enthusiasm is no doubt part of his job description, his confidence in the future is pretty darn convincing.
Today I did talk with David Ritblatt, president of Brunswick New Technologies Marine Electronics (BNTME). While he delivered no scoops about the future corporate home of Northstar/Navman/MX Marine, he was quite persuasive about how healthy his division is…and he was funny. But the details of all that will have to wait until Monday. Today I’ll just kid him a bit about his just published interview in Marine Electronics Journal (the NMEA trade publication pictured above). You see his predictions about the future of marine electronics might seem almost as faulty as mine in light of Brunswick’s decision to sell its marine electronics assets. For instance, right at the beginning of the interview he says, “We [Brunswick] are integrating engines—Cummins-MercCruiser—so the next step obviously is to integrate electronics…We work with them [Brunswick boat builders] to integrate our electronics better in the dashboard.” Then later, talking about the concerns of electronics dealers, “They see what Brunswick is doing. They see Raymarine is hooking up with Volvo or Yamaha. They see Simrad is buying Lowrance. I call it ‘polarization’. Camps are starting to be formed.” That’s sort of what I was thinking too, at least until last week. In fact, Ritblatt stands by his predictions and still thinks that his electronics will be closely integrated into Brunswick boats (and other builders too). More on Monday, including the humor.
Well, I’ll be damned! The very unexpected news is that Brunswick now plans to sell much of Brunswick New Technologies, specifically the marine electronics bundle of Northstar, Navman and MX Marine plus Navman’s non-marine operations. This plan seemingly torpedos my notion that electronics, engine, and boat builders must follow the Brunswick lead and become closely intertwined as all their products become more integrated. What don’t I understand about this picture?
Later today: Of course I’ve called a few folks in the industry; in this little world, Brunswick’s announcement is a big deal, and, it turns out, anticipated by no one I know. You’d think that Raymarine and Maptech might be celebrating; I believe they’ve both been living in fear of losing substantial business if and when Brunswick boatbuilders standardised their helms on Brunswick electronics. But there are way too many uncertainties to this deal. For starters, it’s odd that Brunswick has only announced a desire to sell Navman/Northstar, not the buyer. Some players are fearful that that buyer will be Garmin, others that it will be Raymarine. Or maybe it’s a red herring, and only Navman’s non-marine business will actually get sold (which makes plenty of sense).
As for me, it’s too bad that my recent PMY electronics columns aren’t online (it’s a manpower issue, and I’m told they’ll all go up eventually), because then I could illustrate my embarrassing bafflement with a couple of links. The main one would be my March column about the Northstar 8000i, where I described how it’s taken a few years for Brunswick to digest Northstar and Navman, how these names—now really two brands used by the same global team of developer/manufacturers—have to compete for business within Brunswick as well as without, and, finally, how the 8000i looks like the system that might realize former (good point, Russ, below) Brunswick CEO George Buckley’s vision of a totally integrated boat, and thus win BNT a big chunk of Brunswick business. I’d also have to link you to the current May issue of PMY, where I take a look at Lowrance and wonder if its acquisition by Altor, along with Simrad and a boatbuilder closely associated with Volvo, might be the beginning of a Nordic version of Brunswick. Oy, I even finished with some noodling about “how Brunswick’s electronics and engine divisions are coming together in a seamless, possibly impenetrable, fashion…” May I hereby add: Or not!
Volvo also introduced an omni-directional no-thruster-needed joystick at the Miami Boat Show. It has a computerised control module running a pair of independently turning IPS drives, like Zeus, but doesn’t have Zeus’s nervous system. That’s me trying it above, and while it just can’t have the precision of Zeus without the feedback, it too is a big advance in easy boat handling (plus it’s available right now). So, looking forward, we see two major marine engine manufacturers with new drive systems that offer significantly easier handling (and some other features) and are very electronic.
If I was an independent electronics manufacturer I’d be nervous. The Brunswick team—Mercury, Cummins, Northstar, and Navman—are already a little ahead in terms of the relatively simple business of putting engine data onto a CANbus (SmartCraft) so it’s available at all displays. I know companies like Lowrance and Raymarine are trying to get this sort of engine relationship using NMEA 2000, and there’s been progress, but once systems get as complicated as Zeus I doubt that multiple manufacturers will be involved. In fact, a Zeus engineer pretty much told me that it would be impossible to develop something like station holding unless it was all in-house (and note, you Ethernet freaks, that it’s all done with CANbus). Thus I found it interesting that Altor, the Swedish equity fund that’s taken over both Simrad and Lowrance, also just purchased a large Swedish boatbuilder with close ties to Volvo Penta. “Is this the beginning of a Nordic-centered Brunswick,” is the question I asked in my latest PMY column (mostly about Lowrance, and hopefully online soon). Will other engine and electronics companies merge or make alliances? Will all this push the independent players to greater support of NMEA 2000? Time will tell.
So what do I mean that the new Zeus propulsion system has nerves as well as brains? Well, hooked into the drive controller is an ultra high precision GPS and inertial navigation sensor which feeds it fast updates on the boat’s location along with which way she’s heading, sliding, twisting, rolling etc. Thus the drive gets instant feedback about how well it’s doing what you asked it to do. In other words, if you’re coming alongside a dock and you push the joystick a little bit to starboard, Zeus will take you a little bit to starboard no matter if the current or wind are pushing you hard toward the dock, away from it, or in some other direction. Zeus can do what the very best boat driver does, i.e. observe what the yacht is actually doing in real time, figure out all the forces involved, and compensate for them to get her to go where he wants her to go. Of course the ultimate expression of a totally integrated drive/navigation system like this is its ability to hold station, which seemed rock solid during the demo. It works so well, in fact, that the Cummins guys say they have put Ingenuity next to dock and stepped ashore—no dock lines (though that will never be an advertised feature). That well!
Now it must be noted that the specific navigation sensor hardware being used on the demo is apparently a very expensive Oxford Technologies RT3000 working with private Omnistar differential GPS corrections, which adds a serious subscription expense. But it’s clear that Brunswick’s electronics division is hard at work trying to provide the needed level of precision by the time Zeus becomes a real shipping system. In fact, Zeus may explain why Brunswick picked up MX Marine, which I couldn’t figure out last Spring. The image above shows a Navman/Northstar auto pilot that’s been souped up to work with Zeus’s amazing capabilities (note how the pilot is neatly showing you what the drives are up to as you cast a line, or take a picture, or whatever). It seems obvious that many Zeus boats will be Brunswick hulls with Brunswick drives and Brunswick electronics—all one—which is worth one more Zeus entry, tomorrow.